Advertising
Grab Attention and Hold Onto It
OUR GOALS
Audience Growth:
This measures how your social media presence is growing, but unlike other agencies, we don't work to win more followers just to inflate numbers: That's pointless. Instead, ensuring that your audience is growing with highly relevant followers is far more important than 1000s of likes from irrelevant and untargeted users.
Impressions: This is a good indicator to understand how many people have been exposed to your brand, we use this to optimise your content as more engagement will increase your impressions.
Engagement: This is one of the most important metrics as social media is all about adding value to the community of people that follow your brand which is why we put a lot of effort into analysing your performance data so we can make objective decisions about your content.
Messages Received: Similar to engagement, this indicates how many people have been in direct contact with your business through social media and depending on your industry this can be vital for optimising future content.
Link Clicks: Another key metric for monitoring website traffic is how many people have clicked your links as this will allow us to monitor your referrals from social media and optimise content to increase these.
Time: We often see that some posts perform better at certain times, on certain days and even on certain devices, we monitor this data and use it when making optimisation decisions.
